Starting your own business may be a risky task, but it is also very rewarding. Many shy away from the challenge, but in this day and age, thanks to technology and the fast spread of information, it can be simple and can result in tremendous success. However, the process of getting there is arduous and time consuming: first of all, given the high production costs, and for small businesses it is hard to match the infamous mass production companies. On the other hand, the former can offer a quality that the latter simply cannot, which makes them sought after and creates a desire for high-quality product. “Quality over quantity” has become the motto for many small businesses, and it is especially that element that gives them the edge in the market. Furthermore, it is essential for a small business to know its client, understand the market demand and be able to adapt as necessary.
These sentiments are shared by Andrea, Italian London trader who went back to his roots and is now the owner of Banker’s Jam, an agricultural business in Besana in Brianza, Lombardy, that focuses on the production of fresh fruit and jam. “Quality, innovation, courage”: These are the elements that characterize Banker’s Jam. The owner, started the business in 2018, and it has already grown substantially. What started as a small cultivation of raspberries has developed into a production of strawberries, blueberries and blackberries as well as many other products.
Recognizing that a key idea in business is to always keep developing, future plans and innovation are always on the horizon, from fruit trucks in the summer to experiences at the heart of the business in the form of aperitivo’s, to take in the atmosphere.
Moreover, even though farming and cultivation remains an activity in which human labour is at the heart of production, innovation is manifested in the fields as well. For example, in analyzing the water consumption of the crops, it was possible to optimize the dispersion of it and save a lot of water.
The most important factor that Banker’s Jam want to convey, and that every small business has to offer, remains that quality is of the utmost importance and that going forward it should be everyone’s top priority. For this reason this business is working hard to get the recognition it has earned, to be named the N1 strawberry producer in Lombardy in terms of its quality. Say no more to mass produced and genetically modified seeds that hurt our organisms, especially when is an organic and much more flavorful alternative available.
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